1st JTBD Summit Europe 2019
The first JTBD Summit Europe in 2019 took place in a historical building, which is called the Apothekertrakt. This building is part of the castle of “Schönbrunn” in Vienna. For the first time the famous Blue Danube Waltz, opened the event. Attendees directed their innovation challenges to Anthony W. Ulwick, the founder of and mastermind behind Strategyn. On the second day we moved to Ares Tower in the vibrant Donau City, where the program was a diverse mixture of input on latest developments of JTBD & ODI theory from Anthony W.
2nd JTBD Summit Europe 2021
The second JTBD Summit Europe 2021 opened like last year with the Blue Danube Waltz and was one hundred percent virtual, but as interactive and real as it gets. MIRO, an interactive whiteboard, that depicted the whole event, enabled participants to contribute and ask specific questions. In this board the participants started a lively discussion and the moderator team used this discussion to speak with the Speakers about selected questions. 2021 we welcomed speakers from different companies, reflecting the broad range of industries that have successfully implemented JTBD & ODI: AIB Bank, Semicon & Marcom, Roche Diabetes Care, SMC Austria, Tetra Pak and UNIQA.
3rd JTBD Summit Europe 2022
We are looking forward on the 3rd JTBD Summit Europe in Vienna at March 30-31, 2022. More informations are coming soon. Save the date!