March 25-26, 2020
Vienna

2nd JTBD SUMMIT
EUROPE 2020

Learn how to uncover what your customers really want. Get a new perspective on innovation with Jobs-to-be-Done thinking and your "Level 1 Summit Certificate - JTBD + ODI Entry". Use the interactive format and discussions to connect with innovation executives. Share your experience in customer-centric innovation.
VIDEO

Highlights from the 1st JTBD SUMMIT EUROPE 2019

Nearly 100 attendees from 13 countries shared their insights and experience on customer-centric innovation with JTBD. Check out the event highlights in the summit movie, photos, and speaker presentations.

Jobs-to-be-Done

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Jobs-to-be-Done (JTBD) theory is widely accepted as the future of innovation. Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently. Learn how to apply this thinking and help your company make innovation predictable and profitable. The Outcome-Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice. 

SPEAKERS

Marco De PoloGlobal Head Strategic Insights & Open Innovation /
Roche Diabetes Care
Robert AndexerHead of Business Unit Door /
Mayer & Co Beschläge
Lance A. Bettencourt, Ph.D.Associate Professor /
Neeley School of Business
Eric EskeyPrincipal of Strategyn /
Strategyn, LLC
Marcus Kohlbeck Head of Product Management /
SMC Austria GmbH
Anthony W. UlwickFounder & CEO /
Strategyn, LLC
Petr SalzDirector of Business Development Europe /
Strategyn, LLC
Martin PatteraManaging Partner /
Edizon
Gerald SteinwenderManaging Partner /
Edizon
Dietfried Globocnik, PhDInnovation Strategist /
Edizon
Oliver RatschkaInnovation Strategist /
Edizon

THE SUMMIT IN THE WORLD'S MOST LIVABLE CITY

On March 25-26, 2020 we will take you to the highest point in the capital from Austria: On the 35th floor of the “Vienna Twin Tower” you can enjoy a breathtaking 360° panoramic view all over Vienna. We will show you how Jobs-to-be-Done allows you to completely redefine your perspective in innovation.

Attendees

C-Level Manager

C-Level Manager

Your Job-to-be-Done: Achieve profitable growth through innovation

 

Benefits and Learnings from the JTBD Summit:

  • How to make strategic decisions for company growth by innovation based on customer insights
  • How to define a market driven innovation strategy
  • How to get market opportunities for digital innovation 

Head of Product Management

Head of Product Management

Your Job-to-be-Done: Manage the product and service portfolio of your Company or business unit

 

Benefits and Learnings from the JTBD Summit:

  • How to define a product and service innovation strategy
  • How to manage the life cycle of products and services
  • How to allocate resources to innovation projects and innovation project portfolio

Head of Research and Development

Head of Research and Development

Your Job-to-be-Done: Develop new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to develop new products and services based on customer insight
  • How to generate ideas based on customer insights
  • How to prioritize existing ideas and innovation projects based on customer insights
  • How to evaluate technology-driven ideas with customer insights

New Business Development

New Business Development

Your Job to be Done: Define new business opportunities in products, services and business models 

 

Benefits and Learnings from the JTBD Summit:

  • How to find new business opportunities for products, services and business models based on customer insights
  • How to discover new business opportunities for existing clients, discover new markets, attract new customers
  • How to evaluate technology-driven ideas with customer insights
  • How to prepare a product and service requirement document for new business opportunities based on customer insights

Digital Transformation Manager

Digital Transformation Manager

Your Job to be Done: Transform the company with digital technologies and define disruptive digital solutions for customers 

 

Benefits and Learnings from the JTBD Summit:

  • How to know what customers really want and get innovation opportunities for digital technologies
  • How to prepare a product and service requirement document for digital solutions based on customer insights
  • How to position a digital product and service in the market based on customer insights

Strategic Product Manager

Strategic Product Manager

Your Job to be Done: Define and launch new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to know what customers really want and get innovation opportunities
  • How to create entirely new value offerings that are guaranteed to resonate with customers in growth segments
  • How to prepare a product and service requirement document based on customer insights
  • How to position a product and service in the market based on customer insights

Strategic Marketing Manager

Strategic Marketing Manager

Your Job-to-be-Done: Promote new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to create a communication strategy for new products and services based on customer insights

Market Researcher

Market Researcher

Your Job-to-be-Done: Analyze what customers really want and define innovation opportunities

 

Benefits and Learnings from the JTBD Summit:

  • How to get needs of customers that are important but yet unmet (also by competitors)
  • How to get needs of customers that are unimportant but already overserved (also by competitors)
  • How to get a needs-based market segmentation
  • How to get innovation opportunities based on customer insights

Innovation Manager

Innovation Manager

Your Job-to-be-Done: Manage innovation process and innovation management system

 

Benefits and Learnings from the JTBD Summit:

  • Get to know methods of how to apply Jobs-to-be-Done thinking in practice 
  • How to train people in writing product and service requirement documents that are based on customer insights
  • How to prioritize existing innovation projects based on customer insights
  • Get to know tools to prioritize innovation projects and innovation project portfolio

 

TOPICS

01
Discover Opportunities and Growth Strategies
DETAILS
01
Discover Opportunities and Growth Strategies

How to discover opportunities for value creation in the market. How to position and improve your existing products. What new offers are needed to fill the gaps in your product/service portfolio. Which long-term strategy should be pursued to create value offers that will resonate with your customers.

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01
Foster New Business Development and Disruption
DETAILS
01
Foster New Business Development and Disruption

How customer needs define new markets and drive new business development and disruption. How trends (sustainable development goals SDG’s, urbanization, etc.) and new technologies (digitalization, artificial intelligence, etc.) are guided towards value creation based on true customer needs.

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01
Uncover Ecosystems for Value Creation
DETAILS
01
Uncover Ecosystems for Value Creation

How to uncover ecosystems based on the jobs-to-be-done. How ecosystems are shaped towards value creation based on true customer needs. How to address different customers (job executors) with a single solution platform.

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01
Accelerate Needs-Driven Ideation
DETAILS
01
Accelerate Needs-Driven Ideation

How to generate ideas and concepts focused on unmet customer needs and market opportunities based on a needs data-model.
How to evaluate ideas and concepts to fulfil relevant opportunities and address the entire job-to-be-done.

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01
Shape the Customer Journey in a Digital World
DETAILS
01
Shape the Customer Journey in a Digital World

How to understand the jobs-to-be-done throughout the customer journey. How to create digital solutions to support customer journeys. How to align traditional and digital tools to accelerate sales guided by true customer needs.

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01
Become a Customer-Centric Organization
DETAILS
01
Become a Customer-Centric Organization

How to create a culture of innovation, focus employees on what matters most to customers, transform innovation into a measurable & predictable process, and finally, how to implement and become a customer-centric organization.

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„Edizon and ODI opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies.“

Marco De PoloHead Portfolio Strategy & Global Market Insights
Roche Diabetes Care

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DIRECTIONS & CONTACT

March 25-26, 2020

ThirtyFive – Top of Vienna
Located in myhive TWIN TOWERS
Wienerbergstrasse 11
1100 Vienna

thirty-five.at

March 25-26, 2020

Holiday Inn Vienna South
Wienerbergstrasse 11,
1100 Vienna,
Österreich

ihg.com/holidayinn

With speakers from the following companies

EVENT LOCATION MARCH 25-26, 2020

ThirtyFive – Top of Vienna
Located in myhive TWIN TOWERS
Wienerbergstrasse 11
1100 Vienna
thirty-five.at

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

Office Vienna:
Schwindgasse 14/9
1040 Wien

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