Nearly 100 attendees from 13 countries shared their insights and experience on customer-centric innovation with JTBD. Check out the event highlights in the summit movie, photos, and speaker presentations.
Jobs-to-be-Done (JTBD) theory is widely accepted as the future of innovation. Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently. Learn how to apply this thinking and help your company make innovation predictable and profitable. The Outcome-Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice.
Your Job-to-be-Done: Achieve profitable growth through innovation
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Manage the product and service portfolio of your Company or business unit
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Develop new products and services
Benefits and Learnings from the JTBD Summit:
Your Job to be Done: Define new business opportunities in products, services and business models
Benefits and Learnings from the JTBD Summit:
Your Job to be Done: Transform the company with digital technologies and define disruptive digital solutions for customers
Benefits and Learnings from the JTBD Summit:
Your Job to be Done: Define and launch new products and services
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Promote new products and services
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Analyze what customers really want and define innovation opportunities
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Manage innovation process and innovation management system
Benefits and Learnings from the JTBD Summit:
How to discover opportunities for value creation in the market. How to position and improve your existing products. What new offers are needed to fill the gaps in your product/service portfolio. Which long-term strategy should be pursued to create value offers that will resonate with your customers.
How customer needs define new markets and drive new business development and disruption. How trends (sustainable development goals SDG’s, urbanization, etc.) and new technologies (digitalization, artificial intelligence, etc.) are guided towards value creation based on true customer needs.
How to uncover ecosystems based on the jobs-to-be-done. How ecosystems are shaped towards value creation based on true customer needs. How to address different customers (job executors) with a single solution platform.
How to generate ideas and concepts focused on unmet customer needs and market opportunities based on a needs data-model.
How to evaluate ideas and concepts to fulfil relevant opportunities and address the entire job-to-be-done.
How to understand the jobs-to-be-done throughout the customer journey. How to create digital solutions to support customer journeys. How to align traditional and digital tools to accelerate sales guided by true customer needs.
How to create a culture of innovation, focus employees on what matters most to customers, transform innovation into a measurable & predictable process, and finally, how to implement and become a customer-centric organization.
„Edizon and ODI opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies.“