March 20-21, 2024
Vienna

4th JTBD SUMMIT EUROPE 2024

Save the date for the 4th JTBD Summit: March 20-21, 2024

Main Topic: "Transforming a Business towards Customer-Centricity"
VIDEO

Jobs-to-be-Done

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Jobs-to-be-Done (JTBD) theory is widely accepted as the future of innovation. Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently. Learn how to apply this thinking and help your company make innovation predictable and profitable. The Outcome-Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice. 

SPEAKERS

Shahzad AnsariProfessor of Strategy & Innovation /
University of Cambridge
Katharina A. F. LowinskiManagement Assistant, Department of Electrics/Electronics Development /
Volkswagen Commercial Vehicles
Michael HaßlbeckSenior Manager, Customer Products & Services /
MHP - A Porsche Company
Evgenia LitvinovaPrincipal UX Designer /
Roche Diagnostics
Anthony W. UlwickFounder & CEO /
Strategyn, LLC
Marco De PoloGlobal Head Growth Acceleration - Insights & Open Innovation /
Roche Diabetes Care
Michael PointnerGroup Portfolio Manager /
ROBEL Bahnbaumaschinen GmbH
Marko PrceManager, Engineering Performance & Innovation /
MHP - A Porsche Company
Jan TatousekDirector Research Product Management
Philips
Lee MasonKnowledge Systems and Process Manager /
Spirax Sarco
Sebastian BrenkAssistant Professor /
RWTH Aachen University
Petr SalzDirector of Business Development Europe /
Strategyn, LLC
Martin PatteraManaging Partner /
Edizon
Gerald SteinwenderManaging Partner /
Edizon
Dietfried Globocnik, PhDInnovation Strategist /
Edizon
Oliver RatschkaInnovation Strategist /
Edizon
Isabel TeuffenbachInnovation Strategist /
Edizon
Djordje PinterInnovation Strategist /
Edizon

TOPICS

01
Discover Opportunities and Growth Strategies
DETAILS
01
Discover Opportunities and Growth Strategies

How to discover opportunities for value creation in the market based on the jobs-to-be-done.
How to position and improve your existing products.
What new offers are needed to fill the gaps in your product/service portfolio.
Which long-term strategy should be pursued to create value that will resonate with your customers.

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01
Create Business Ecosystems and Digital Platforms
DETAILS
01
Create Business Ecosystems and Digital Platforms

How to uncover market ecosystems based on the jobs-to-be-done and job executors.
How business ecosystems are aligned to create value based on true customer needs.
How to address different job executors with a digital solution platform.

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01
Create Disruptive Business Model Innovations and Digital Transformation Strategies
DETAILS
01
Create Disruptive Business Model Innovations and Digital Transformation Strategies

How overserved customer needs define potential for disruption based on the jobs-to-be-done.
How to get a needs-based market segmentation that drives the business model generation.
How to get digital transformation strategies that create value that will resonate with your customers.

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01
Define Sustainable Innovation
DETAILS
01
Define Sustainable Innovation

How to find potential for sustainable innovation based on jobs-to-be-done.
How to define sustainable innovation strategies that are focused on value creation and based on real customer needs.

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01
Define a Jobs-to-be-Done Modular Product Architecture
DETAILS
01
Define a Jobs-to-be-Done Modular Product Architecture

How a needs-based market segmentation reveals under- and overserved segments.
How a needs-based market segmentation defines multiple product/service strategy.
How a modular product architecture can be defined based on Jobs-to-be-done.

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01
My Business Challenge
DETAILS
01
My Business Challenge

We are looking forward to your business challenge. Send us your questions before the event, if possible.

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„Edizon and ODI opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies.“

Marco De PoloHead Portfolio Strategy & Global Market Insights
Roche Diabetes Care

Transforming a Business towards Customer-Centricity

On March 20-21, 2024 speakers from different industries will share their best practices and experiences with Jobs-to-be-Done and Outcome-Driven Innovation.

Attendees

C-Level Manager

C-Level Manager

Your Job-to-be-Done: Achieve profitable growth through innovation

 

Benefits and Learnings from the JTBD Summit:

  • How to make strategic decisions for company growth by innovation based on customer insights
  • How to define a market driven innovation strategy
  • How to get market opportunities for digital innovation 

Head of Product Management

Head of Product Management

Your Job-to-be-Done: Manage the product and service portfolio of your Company or business unit

 

Benefits and Learnings from the JTBD Summit:

  • How to define a product and service innovation strategy
  • How to manage the life cycle of products and services
  • How to allocate resources to innovation projects and innovation project portfolio

Head of Research and Development

Head of Research and Development

Your Job-to-be-Done: Develop new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to develop new products and services based on customer insight
  • How to generate ideas based on customer insights
  • How to prioritize existing ideas and innovation projects based on customer insights
  • How to evaluate technology-driven ideas with customer insights

New Business Development

New Business Development

Your Job to be Done: Define new business opportunities in products, services and business models 

 

Benefits and Learnings from the JTBD Summit:

  • How to find new business opportunities for products, services and business models based on customer insights
  • How to discover new business opportunities for existing clients, discover new markets, attract new customers
  • How to evaluate technology-driven ideas with customer insights
  • How to prepare a product and service requirement document for new business opportunities based on customer insights

Digital Transformation Manager

Digital Transformation Manager

Your Job to be Done: Transform the company with digital technologies and define disruptive digital solutions for customers 

 

Benefits and Learnings from the JTBD Summit:

  • How to know what customers really want and get innovation opportunities for digital technologies
  • How to prepare a product and service requirement document for digital solutions based on customer insights
  • How to position a digital product and service in the market based on customer insights

Strategic Product Manager

Strategic Product Manager

Your Job to be Done: Define and launch new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to know what customers really want and get innovation opportunities
  • How to create entirely new value offerings that are guaranteed to resonate with customers in growth segments
  • How to prepare a product and service requirement document based on customer insights
  • How to position a product and service in the market based on customer insights

Strategic Marketing Manager

Strategic Marketing Manager

Your Job-to-be-Done: Promote new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to create a communication strategy for new products and services based on customer insights

Market Researcher

Market Researcher

Your Job-to-be-Done: Analyze what customers really want and define innovation opportunities

 

Benefits and Learnings from the JTBD Summit:

  • How to get needs of customers that are important but yet unmet (also by competitors)
  • How to get needs of customers that are unimportant but already overserved (also by competitors)
  • How to get a needs-based market segmentation
  • How to get innovation opportunities based on customer insights

Innovation Manager

Innovation Manager

Your Job-to-be-Done: Manage innovation process and innovation management system

 

Benefits and Learnings from the JTBD Summit:

  • Get to know methods of how to apply Jobs-to-be-Done thinking in practice 
  • How to train people in writing product and service requirement documents that are based on customer insights
  • How to prioritize existing innovation projects based on customer insights
  • Get to know tools to prioritize innovation projects and innovation project portfolio

 

Highlights from the 3rd JTBD SUMMIT EUROPE 2022

70 attendees on site in Vienna and 50 participants online shared their insights and experience on customer-centric innovation with JTBD at our hybrid event. Check out the event highlights in the summit movie, photos, and speaker presentations.

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With speakers from the following companies

Supported by

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

 

Office in Vienna and Graz

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