March 25-26, 2020
Vienna

2nd JTBD SUMMIT
EUROPE 2020

Learn how to uncover what your customers really want. Get a new perspective on innovation with Jobs-to-be-Done thinking and your "Level 1 Summit Certificate - JTBD + ODI Entry". Use the interactive format and discussions to connect with innovation executives. Share your experience in customer-centric innovation.
VIDEO

Highlights from the 1st JTBD SUMMIT EUROPE 2019

Nearly 100 attendees from 13 countries shared their insights and experience on customer-centric innovation with JTBD. Check out the event highlights in the summit movie, photos, and speaker presentations.

Jobs-to-be-Done

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Jobs-to-be-Done (JTBD) theory is widely accepted as the future of innovation. Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently. Learn how to apply this thinking and help your company make innovation predictable and profitable. The Outcome-Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice. 

SPEAKERS

Marco De PoloGlobal Head Strategic Insights & Open Innovation /
Roche Diabetes Care
Robert AndexerHead of Business Unit Door /
Mayer & Co Beschläge
Lance A. Bettencourt, Ph.D.Associate Professor /
Neeley School of Business
Eric EskeyPrincipal of Strategyn /
Strategyn, LLC
Petr SalzDirector of Business Development Europe /
Strategyn, LLC
Martin PatteraManaging Partner /
Edizon
Gerald SteinwenderManaging Partner /
Edizon
Dietfried Globocnik, PhDInnovation Strategist /
Edizon
Oliver RatschkaInnovation Strategist /
Edizon

THE SUMMIT IN THE WORLD'S MOST LIVABLE CITY

On March 25-26, 2020 we will take you to the highest point in the capital from Austria: On the 35th floor of the “Vienna Twin Tower” you can enjoy a breathtaking 360° panoramic view all over Vienna. We will show you how Jobs-to-be-Done allows you to completely redefine your perspective in innovation.

Attendees

C-Level Manager

C-Level Manager

Your Job-to-be-Done: Achieve profitable growth through innovation

 

Benefits and Learnings from the JTBD Summit:

  • How to make strategic decisions for company growth by innovation based on customer insights
  • How to define a market driven innovation strategy
  • How to get market opportunities for digital innovation 

Head of Product Management

Head of Product Management

Your Job-to-be-Done: Manage the product and service portfolio of your Company or business unit

 

Benefits and Learnings from the JTBD Summit:

  • How to define a product and service innovation strategy
  • How to manage the life cycle of products and services
  • How to allocate resources to innovation projects and innovation project portfolio

Head of Research and Development

Head of Research and Development

Your Job-to-be-Done: Develop new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to develop new products and services based on customer insight
  • How to generate ideas based on customer insights
  • How to prioritize existing ideas and innovation projects based on customer insights
  • How to evaluate technology-driven ideas with customer insights

New Business Development

New Business Development

Your Job to be Done: Define new business opportunities in products, services and business models 

 

Benefits and Learnings from the JTBD Summit:

  • How to find new business opportunities for products, services and business models based on customer insights
  • How to discover new business opportunities for existing clients, discover new markets, attract new customers
  • How to evaluate technology-driven ideas with customer insights
  • How to prepare a product and service requirement document for new business opportunities based on customer insights

Digital Transformation Manager

Digital Transformation Manager

Your Job to be Done: Transform the company with digital technologies and define disruptive digital solutions for customers 

 

Benefits and Learnings from the JTBD Summit:

  • How to know what customers really want and get innovation opportunities for digital technologies
  • How to prepare a product and service requirement document for digital solutions based on customer insights
  • How to position a digital product and service in the market based on customer insights

Strategic Product Manager

Strategic Product Manager

Your Job to be Done: Define and launch new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to know what customers really want and get innovation opportunities
  • How to create entirely new value offerings that are guaranteed to resonate with customers in growth segments
  • How to prepare a product and service requirement document based on customer insights
  • How to position a product and service in the market based on customer insights

Strategic Marketing Manager

Strategic Marketing Manager

Your Job-to-be-Done: Promote new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to create a communication strategy for new products and services based on customer insights

Market Researcher

Market Researcher

Your Job-to-be-Done: Analyze what customers really want and define innovation opportunities

 

Benefits and Learnings from the JTBD Summit:

  • How to get needs of customers that are important but yet unmet (also by competitors)
  • How to get needs of customers that are unimportant but already overserved (also by competitors)
  • How to get a needs-based market segmentation
  • How to get innovation opportunities based on customer insights

Innovation Manager

Innovation Manager

Your Job-to-be-Done: Manage innovation process and innovation management system

 

Benefits and Learnings from the JTBD Summit:

  • Get to know methods of how to apply Jobs-to-be-Done thinking in practice 
  • How to train people in writing product and service requirement documents that are based on customer insights
  • How to prioritize existing innovation projects based on customer insights
  • Get to know tools to prioritize innovation projects and innovation project portfolio

 

TOPICS

01
job-based business vision and innovation strategy
DETAILS
01
job-based business vision and innovation strategy

People hire products and services to get a job done. Products and services naturally evolve to get more aspects of the whole job done on a single platform.

 

For example, people used gramophones and later cassette players to listen to music. With today’s streaming services, people are still able to listen to music, but they are also able to store, sort and share music, create playlists and discover new songs based on selected preferences, all on a single platform. These needs already existed before – but people used workarounds, cobbled different products together or simply were not able to fulfil these needs.

 

Having an idea of how the Job-to-be-Done of your customers could evolve in the future enables you to define an inspiring purpose and business vision. Helping customers to get jobs done guides the long-term innovation strategy, business models, required competencies and business processes.

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01
job-based product and service strategy that informs the development of winning solutions
DETAILS
01
job-based product and service strategy that informs the development of winning solutions

In this section we will focus on the core function of Outcome-Driven Innovation®: to understand how customers measure success, to uncover unmet customer needs and to build winning product and service strategies upon these insights.

 

The Summit will highlight how to uncover a comprehensive needs model that starts with a core job and desired outcomes of your customers. Measuring each of the needs according their relevance and satisfaction scores guides the discovery of market segments according to different needs patterns. We will share examples on winning product and service strategies that have emerged out of JTBD insights.

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01
job-based market strategy for selecting adjacent and new markets to enter
DETAILS
01
job-based market strategy for selecting adjacent and new markets to enter

Companies often define the markets they serve around the technology in their product offerings or the products themselves. This viewpoint radically limits innovation and expansion space. A market is the target of everything a company does. It therefore should not be defined around something that is so unstable that it is only valid until the next product iteration.

 

It should be defined around something that is stable for decades – a Job-to-be-Done. Innovators are able to identify adjacent or even completely new markets, just by looking at different jobs-to-be-done or different groups of people. In the Summit we will share different examples on how a Jobs-to-be-Done perspective helped to uncover and select new growth markets.

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01
bringing successful new products to market quickly by reprioritizing your development pipeline
DETAILS
01
bringing successful new products to market quickly by reprioritizing your development pipeline

Most companies have plenty of ideas and projects in the pipeline, but lack Knowledge about which ones are worth to pursuing and in what order.

 

Based on JTBD thinking, we present a system to identify the most valuable development projects from the customer’s perspective and reprioritize your development pipeline from short-term projects to long-term strategic initiatives.

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01
increasing short-term sales via effective job-based messaging
DETAILS
01
increasing short-term sales via effective job-based messaging

Knowing the real unmet needs of your customers is the key to effective messaging. Outcome-Driven Innovation® enables marketing and sales managers to refine their market communication by focusing on the topics that will be perceived with high interest by a target group. Simply because they refer to customer needs that are important but have not been served properly so far.

 

The Outcome-Driven Innovation® Process incorporates qualitative and quantitative market research methodologies to identify underserved needs and create a marketing message that works. Sales representatives can use the same information to help customers and prospects to select the best solutions.

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„Edizon and ODI opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies.“

Marco De PoloHead Portfolio Strategy & Global Market Insights
Roche Diabetes Care

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DIRECTIONS & CONTACT

March 25-26, 2020

ThirtyFive – Top of Vienna
Located in myhive TWIN TOWERS
Wienerbergstrasse 11
1100 Vienna

thirty-five.at

March 25-26, 2020

Holiday Inn Vienna South
Wienerbergstrasse 11,
1100 Vienna,
Österreich

ihg.com/holidayinn

With speakers from the following companies

EVENT LOCATION MARCH 25-26, 2020

ThirtyFive – Top of Vienna
Located in myhive TWIN TOWERS
Wienerbergstrasse 11
1100 Vienna
thirty-five.at

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

Office Vienna:
Schwindgasse 14/9
1040 Wien

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