March 30-31, 2022
Vienna & Online3rd JTBD SUMMIT EUROPE 2022
Jobs-to-be-Done
View all TopicsJobs-to-be-Done (JTBD) theory is widely accepted as the future of innovation. Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently. Learn how to apply this thinking and help your company make innovation predictable and profitable. The Outcome-Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice.
SPEAKERS
REICHLUNDPARTNER Future Thinking
Volkswagen Commercial Vehicles
MHP - A Porsche Company
RWTH Aachen University
University of Cambridge
Strategyn, LLC
Roche Diabetes Care
Strategyn, LLC
Edizon
Edizon
Edizon
Edizon
TOPICS
How to discover opportunities for value creation in the market. How to position and improve your existing products. What new offers are needed to fill the gaps in your product/service portfolio. Which long-term strategy should be pursued to create value offers that will resonate with your customers.
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How customer needs define new markets and drive new business development and disruption. How trends (sustainable development goals SDG’s, urbanization, etc.) and new technologies (digitalization, artificial intelligence, etc.) are guided towards value creation based on true customer needs.
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How to uncover ecosystems based on the jobs-to-be-done. How ecosystems are shaped towards value creation based on true customer needs. How to address different customers (job executors) with a single solution platform.
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How to generate ideas and concepts focused on unmet customer needs and market opportunities based on a needs data-model.
How to evaluate ideas and concepts to fulfil relevant opportunities and address the entire job-to-be-done.
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How to understand the jobs-to-be-done throughout the customer journey. How to create digital solutions to support customer journeys. How to align traditional and digital tools to accelerate sales guided by true customer needs.
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How to create a culture of innovation, focus employees on what matters most to customers, transform innovation into a measurable & predictable process, and finally, how to implement and become a customer-centric organization.
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„Edizon and ODI opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies.“
Roche Diabetes Care
BECOME CUSTOMER-CENTRIC AND ACHIEVE INNOVATION EXCELLENCE
Attendees
C-Level Manager
Your Job-to-be-Done: Achieve profitable growth through innovation
Benefits and Learnings from the JTBD Summit:
- How to make strategic decisions for company growth by innovation based on customer insights
- How to define a market driven innovation strategy
- How to get market opportunities for digital innovation
Head of Product Management
Your Job-to-be-Done: Manage the product and service portfolio of your Company or business unit
Benefits and Learnings from the JTBD Summit:
- How to define a product and service innovation strategy
- How to manage the life cycle of products and services
- How to allocate resources to innovation projects and innovation project portfolio
Head of Research and Development
Your Job-to-be-Done: Develop new products and services
Benefits and Learnings from the JTBD Summit:
- How to develop new products and services based on customer insight
- How to generate ideas based on customer insights
- How to prioritize existing ideas and innovation projects based on customer insights
- How to evaluate technology-driven ideas with customer insights
New Business Development
Your Job to be Done: Define new business opportunities in products, services and business models
Benefits and Learnings from the JTBD Summit:
- How to find new business opportunities for products, services and business models based on customer insights
- How to discover new business opportunities for existing clients, discover new markets, attract new customers
- How to evaluate technology-driven ideas with customer insights
- How to prepare a product and service requirement document for new business opportunities based on customer insights
Digital Transformation Manager
Your Job to be Done: Transform the company with digital technologies and define disruptive digital solutions for customers
Benefits and Learnings from the JTBD Summit:
- How to know what customers really want and get innovation opportunities for digital technologies
- How to prepare a product and service requirement document for digital solutions based on customer insights
- How to position a digital product and service in the market based on customer insights
Strategic Product Manager
Your Job to be Done: Define and launch new products and services
Benefits and Learnings from the JTBD Summit:
- How to know what customers really want and get innovation opportunities
- How to create entirely new value offerings that are guaranteed to resonate with customers in growth segments
- How to prepare a product and service requirement document based on customer insights
- How to position a product and service in the market based on customer insights
Strategic Marketing Manager
Your Job-to-be-Done: Promote new products and services
Benefits and Learnings from the JTBD Summit:
- How to create a communication strategy for new products and services based on customer insights
Market Researcher
Your Job-to-be-Done: Analyze what customers really want and define innovation opportunities
Benefits and Learnings from the JTBD Summit:
- How to get needs of customers that are important but yet unmet (also by competitors)
- How to get needs of customers that are unimportant but already overserved (also by competitors)
- How to get a needs-based market segmentation
- How to get innovation opportunities based on customer insights
Innovation Manager
Your Job-to-be-Done: Manage innovation process and innovation management system
Benefits and Learnings from the JTBD Summit:
- Get to know methods of how to apply Jobs-to-be-Done thinking in practice
- How to train people in writing product and service requirement documents that are based on customer insights
- How to prioritize existing innovation projects based on customer insights
- Get to know tools to prioritize innovation projects and innovation project portfolio
Review
View all highlightsHighlights from the 2nd JTBD SUMMIT EUROPE 2021
Nearly 100 attendees from 18 nationalities shared their insights and experience on customer-centric innovation with JTBD. Check out the event highlights in the summit movie, photos, and speaker presentations.
STAY IN THE LOOP
With speakers from the following companies
Edizon Innovation GmbH
Franz-Kollmann-Strasse 4
3300 Amstetten
T +43 5 01430 30
E-Mail: info@edizon-innovation.com
Office in Vienna and Graz
