Jobs-to-be-Done (JTBD) theory is widely accepted as the future of innovation. Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently. Learn how to apply this thinking and help your company make innovation predictable and profitable. The Outcome-Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice.
How to discover opportunities for value creation in the market based on the jobs-to-be-done.
How to position and improve your existing products.
What new offers are needed to fill the gaps in your product/service portfolio.
Which long-term strategy should be pursued to create value that will resonate with your customers.
How to uncover market ecosystems based on the jobs-to-be-done and job executors.
How business ecosystems are aligned to create value based on true customer needs.
How to address different job executors with a digital solution platform.
How overserved customer needs define potential for disruption based on the jobs-to-be-done.
How to get a needs-based market segmentation that drives the business model generation.
How to get digital transformation strategies that create value that will resonate with your customers.
How to find potential for sustainable innovation based on jobs-to-be-done.
How to define sustainable innovation strategies that are focused on value creation and based on real customer needs.
How a needs-based market segmentation reveals under- and overserved segments.
How a needs-based market segmentation defines multiple product/service strategy.
How a modular product architecture can be defined based on Jobs-to-be-done.
We are looking forward to your business challenge. Send us your questions before the event, if possible.
„Edizon and ODI opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies.“
Your Job-to-be-Done: Achieve profitable growth through innovation
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Manage the product and service portfolio of your Company or business unit
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Develop new products and services
Benefits and Learnings from the JTBD Summit:
Your Job to be Done: Define new business opportunities in products, services and business models
Benefits and Learnings from the JTBD Summit:
Your Job to be Done: Transform the company with digital technologies and define disruptive digital solutions for customers
Benefits and Learnings from the JTBD Summit:
Your Job to be Done: Define and launch new products and services
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Promote new products and services
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Analyze what customers really want and define innovation opportunities
Benefits and Learnings from the JTBD Summit:
Your Job-to-be-Done: Manage innovation process and innovation management system
Benefits and Learnings from the JTBD Summit:
70 attendees on site in Vienna and 50 participants online shared their insights and experience on customer-centric innovation with JTBD at our hybrid event. Check out the event highlights in the summit movie, photos, and speaker presentations.