Attendees

Find out why you should participate and how you will benefit.

C-Level Manager

Your Job-to-be-Done: Achieve profitable growth through innovation

 

Benefits and Learnings from the JTBD Summit:

  • How to make strategic decisions for company growth by innovation based on customer insights
  • How to define a market driven innovation strategy
  • How to get market opportunities for digital innovation 

Head of Product Management

Your Job-to-be-Done: Manage the product and service portfolio of your Company or business unit

 

Benefits and Learnings from the JTBD Summit:

  • How to define a product and service innovation strategy
  • How to manage the life cycle of products and services
  • How to allocate resources to innovation projects and innovation project portfolio

Head of Research and Development

Your Job-to-be-Done: Develop new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to develop new products and services based on customer insight
  • How to generate ideas based on customer insights
  • How to prioritize existing ideas and innovation projects based on customer insights
  • How to evaluate technology-driven ideas with customer insights

New Business Development

Your Job to be Done: Define new business opportunities in products, services and business models 

 

Benefits and Learnings from the JTBD Summit:

  • How to find new business opportunities for products, services and business models based on customer insights
  • How to discover new business opportunities for existing clients, discover new markets, attract new customers
  • How to evaluate technology-driven ideas with customer insights
  • How to prepare a product and service requirement document for new business opportunities based on customer insights

Digital Transformation Manager

Your Job to be Done: Transform the company with digital technologies and define disruptive digital solutions for customers 

 

Benefits and Learnings from the JTBD Summit:

  • How to know what customers really want and get innovation opportunities for digital technologies
  • How to prepare a product and service requirement document for digital solutions based on customer insights
  • How to position a digital product and service in the market based on customer insights

Strategic Product Manager

Your Job to be Done: Define and launch new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to know what customers really want and get innovation opportunities
  • How to create entirely new value offerings that are guarenteed to resonate with customers in growth segments
  • How to prepare a product and service requirement document based on customer insights
  • How to position a product and service in the market based on customer insights

Strategic Marketing Manager

Your Job-to-be-Done: Promote new products and services

 

Benefits and Learnings from the JTBD Summit:

  • How to create a communication strategy for new products and services based on customer insights

Market Researcher

Your Job-to-be-Done: Analyze what customers really want and define innovation opportunities

 

Benefits and Learnings from the JTBD Summit:

  • How to get needs of customers that are important but yet unmet (also by competitors)
  • How to get needs of customers that are unimportant but already overserved (also by competitors)
  • How to get a needs based market segmentation
  • How to get innovation opportunities based on customer insights

Innovation Manager

Your Job-to-be-Done: Manage innovation process and innovation management system

 

Benefits and Learnings from the JTBD Summit:

  • Get to know methods how to apply Jobs-to-be-Done thinking in practice 
  • How to train people in writing product and service requirement documents that are based on customer insights
  • How to prioritize existing innovation projects based on customer insights
  • Get to know tools to prioritize innovation projects and innovation project portfolio

 

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EVENT LOCATION MARCH 27, 2019

Schloss Schönbrunn Apothekertrakt
Meidlinger Tor
Grünbergstraße
1130 Vienna, Austria
Tel. +43 1 811130
www.schoenbrunnmeetings.com

EVENT LOCATION MARCH 28, 2019

Wolke 19 im Ares Tower
Donau-City-Straße 11
1220 Vienna, Austria
Tel: +43 1 263 98 73
www.eventwolken.at/de/wolke19

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

Office Vienna:
Schwindgasse 14/9
1040 Wien

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