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Attendees

Find out why you should participate and how you will benefit.

C-Level Manager

Your Job-to-be-Done: Achieve profitable growth through innovation

Benefits and Learnings from the JTBD Summit:

How to make strategic decisions for company growth by innovation based on customer insights
How to define a market driven innovation strategy
How to get market opportunities for digital innovation

Head of Product Management

Your Job-to-be-Done: Manage the product and service portfolio of your Company or business unit

Benefits and Learnings from the JTBD Summit:

How to define a product and service innovation strategy
How to manage the life cycle of products and services
How to allocate resources to innovation projects and innovation project portfolio

Head of Research and Development

Your Job-to-be-Done: Develop new products and services

Benefits and Learnings from the JTBD Summit:

How to develop new products and services based on customer insight
How to generate ideas based on customer insights
How to prioritize existing ideas and innovation projects based on customer insights
How to evaluate technology-driven ideas with customer insights

New Business Development

Your Job to be Done: Define new business opportunities in products, services and business models

Benefits and Learnings from the JTBD Summit:

How to find new business opportunities for products, services and business models based on customer insights
How to discover new business opportunities for existing clients, discover new markets, attract new customers
How to evaluate technology-driven ideas with customer insights
How to prepare a product and service requirement document for new business opportunities based on customer insights

Digital Transformation Manager

Your Job to be Done: Transform the company with digital technologies and define disruptive digital solutions for customers

Benefits and Learnings from the JTBD Summit:

How to know what customers really want and get innovation opportunities for digital technologies
How to prepare a product and service requirement document for digital solutions based on customer insights
How to position a digital product and service in the market based on customer insights

Strategic Product Manager

Your Job to be Done: Define and launch new products and services

Benefits and Learnings from the JTBD Summit:

How to know what customers really want and get innovation opportunities
How to create entirely new value offerings that are guaranteed to resonate with customers in growth segments
How to prepare a product and service requirement document based on customer insights
How to position a product and service in the market based on customer insights

Strategic Marketing Manager

Your Job-to-be-Done: Promote new products and services

Benefits and Learnings from the JTBD Summit:

How to create a communication strategy for new products and services based on customer insights

Market Researcher

Your Job-to-be-Done: Analyze what customers really want and define innovation opportunities

Benefits and Learnings from the JTBD Summit:

How to get needs of customers that are important but yet unmet (also by competitors)
How to get needs of customers that are unimportant but already overserved (also by competitors)
How to get a needs-based market segmentation
How to get innovation opportunities based on customer insights

Innovation Manager

Your Job-to-be-Done: Manage innovation process and innovation management system

Benefits and Learnings from the JTBD Summit:

Get to know methods of how to apply Jobs-to-be-Done thinking in practice
How to train people in writing product and service requirement documents that are based on customer insights
How to prioritize existing innovation projects based on customer insights
Get to know tools to prioritize innovation projects and innovation project portfolio

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