JTBD Award Europe

The JTBD Award Europe honors the commitment of working with JTBD methodologies, helping the JTBD community and spreading the spirit of JTBD.
The JTBD Award Europe will be conferred again in 2024. Applications will soon be able to submit.

Eligibility criteria

All companies, which already executed a Jobs-to-be-Done project are eligible to submit. Applicants should already have used JTBD in projects, implementing or spreading. Consultants aren’t eligible to submit.

Get your ticket

Assessment criteria

All applicants will be judged on the following 4 criteria:

Level and results of the project

Level of implementing JTBD

Level of spreading JTBD

Relevance for JTBD community

Our committee consists of: 

Lance A. Bettencourt, Ph.D., Associate Professor – Neeley School of Business, USA

Karl-Heinz Mayer, Director of Innovation Management – Eaton Industries, Austria

Frank T. Piller, Professor of Innovation Management – RWTH Aachen University, Germany

Gerald Steiner, Vice President Metris Solutions Paper, Fiber and Recycling – Andritz AG, Austria


1st Prize

JTBD Market Opportunity Check



JTBD Product Opportunity Check

2nd Prize

JTBD E-Learning course

– Access for 1 year

3rd Prize

JTBD Virtual Master Class Basic


Edizon Innovation GmbH


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3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com


Office in Vienna and Graz

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