Check out the program for the JTBD Summit 2022 down below.
The Main Topic of 2023 is "Transforming a Business towards Customer-Centricity"
The program for 2023 will be published soon.
Innovation Strategist, Edizon
Founder & CEO, Strategyn, USA
Managing Partner, Edizon
Case Study: Jobs-to-be-Done Theory and Outcome-Driven Innovation in Practice
Step 1: Define the Market with Job Executor and Job-to-be-Done
Step 2: Uncover the Customer’s Needs – Tied to the Job-to-be-Done
Step 3: Quantify the Degree to which Each Need is Under/Overserved
Step 4: Discover Hidden Segments of Opportunity
Step 5: Use the Data Model to Formulate a Winning Growth Strategy
Q&A / Wrap-up
Discuss the Most Burning Challenges and Share Your Experience
Wrap-up
Managing Partners, Edizon
Founder & CEO, Strategyn, USA
Founder & CEO, Strategyn, USA; Managing Partner, Edizon
Full Professor of Strategy and Innovation, University of
Cambridge, UK
Managing Partner, Edizon
Management Assistant, Volkswagen Commercial Vehicles, Germany
Director of Business Development Europe, Strategyn, Netherlands
Innovation Strategist, Edizon
Innovation Strategist, Edizon
Institute for Technology and Innovation Management, RWTH Aachen University, Germany
Group Portfolio Management, Robel Bahnbaumaschinen, Germany
Founder & CEO, Strategyn, USA
Principal UX Designer, Roche Diagnostics International, Switzerland
Global Head Growth Acceleration – Insights & Open Innovation, Roche Diabetes Care, USA
Director Research Product Management, Philips, Netherlands
Innovation Strategist, Edizon
Knowledge Systems and Process Manager, Spirax Sarco, UK
MHP Management- und IT-Beratung, Germany
“Outcome-Driven Innovation offered a new perspective on market definition, strategy building and innovation.”
Franz-Kollmann-Strasse 4
3300 Amstetten
T +43 5 01430 30
E-Mail: info@edizon-innovation.com
Office in Vienna and Graz