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Program

Check out our brandnew program 2021. Next year there will be two optional Pre-Summit sessions starting at 1 p.m. on March 24: Introductory Session and Practitioner Circle. Both sessions are optional and are included in the ticket price. A highlight on day 2 will be a "LIVE ON STAGE ODI interview Pre-Summit Session" with Tony Ulwick.

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March 24,
2021

March 25,
2021

Day 01

JTBD + ODI INTRODUCTORY SESSION

JTBD + ODI PRACTITIONER CIRCLE

13:00

Registration

Oliver Ratschka

Innovation Strategist, Edizon

Registration

Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn
Managing Partner, Edizon

13:30

Overview: The Power of Jobs-to-be-Done Theory

Case Study: Jobs-to-be-Done Theory and Outcome-Driven Innovation in Practice

Latest Developments in Jobs-to-be-Done Theory and Outcome-Driven Innovation

Discuss the Most Burning Challenges and Share Your Experience:

14:30

What Customer Inputs Make Innovation Predictable

Step 1: Define the Market with Job Executor and Job-to-be-Done
Step 2: Uncover the Customer’s Needs – Tied to the Job-to-be-Done

Digital Disruption and New Business Development
New Market Scouting
Innovation Ecosystem
Customer Needs Based Ideation with Ideation Triggers
Customer-Centric Organization

15:30

Break

15:45

How to Formulate a Winning Growth Strategy

Step 3: Quantify the Degree to which Each Need is Under/Overserved
Step 4: Discover Hidden Segments of Opportunity
Step 5: Use the Data Model to Formulate a Winning Growth Strategy

Q&A / Wrap-up

Wrap-up

17:30

End of Introductory Session

End of Practitioner Circle

Day 01

EVENING SESSION

18:00

Registration

18:30

Welcome and Opening

Gerald Steinwender, Martin Pattera

Managing Partners, Edizon

18:40

Keynote: Find New Revenue Streams - How do you quickly find attractive adjacent markets and new markets to pursue?

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

19:20

Answers to Your Challenges

Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn, USA; Managing Partner, Edizon

19:50

Wrap-up and Conference Outlook

20:00

Dinner

22:00

End of Day 1

Day 02

MAIN CONFERENCE

08:00

Registration

08:30

Introduction and Agenda

08:40

Framework: Put Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation

Martin Pattera

Managing Partner, Edizon

09:00

Keynote Discussion: Outcome-Driven Innovation Applied to Strategy – An Opportunity Driven Approach and Process to Strategy Development

Marco De Polo

Head Strategic Insights & Open Innovation, Roche Diabetes Care, USA

Dietfried Globocnik, PhDInnovation Strategist, Edizon

09:45

Panel: JTBD + ODI in Software and Insurance

09:45

How to Re-Invent Time Tracking Software - Managing data to understand the value of time

Unnur Ösp Á.

Design Strategy Lead, Tempo Software, Iceland

09:45

Quit Scratching the Surface! Human centered Innovation with Jobs to be Done and Outcome Driven Innovation

Tina Thron

Head of Customer Experience, Uniqa , Austria