Program

1 ½ days filled with inspiring presentations, panel discussions and breakout sessions. Learn how experts apply JTBD + ODI in different industries.

March 27,
2019
March 28,
2019
Day 01
Schönbrunn Palace
17:45

Registration

18:30

Opening

Gerald Steinwender & Martin PatteraManaging Partners, Edizon

18:40

Overview on Jobs-to-be-Done and Outcome-Driven Innovation

Martin PatteraManaging Partner, Edizon

19:00

Exchanging Viewpoints with Tony Ulwick on Customer-Centric Innovation

Anthony W. UlwickFounder & CEO
Strategyn
Martin PatteraManaging Partner, Edizon

20:00

Dinner

22:00

End of Day 1

Day 02
Ares Tower - Wolke 19
08:15

Registration

09:00

Introduction and Agenda

Martin PatteraManaging Partner, Edizon

09:15

Put Jobs-To-Be-Done Theory into Practice with Outcome-Driven Innovation, Part 1

Anthony W. UlwickFounder & CEO
Strategyn

09:45

Challenge Industry 4.0: How to Make Digitalization Work in the Engineering Industry

Gerald Steiner Vice President Digitalization, Voith Paper
Martin PatteraManaging Partner, Edizon

10:15

Break

10:45

Panel 1: JTBD + ODI in B2B

10:45

Improving New Business Development at Borealis

Florian SchützNew Business Development, Borealis

10:45

Using ODI and JTBD in Construction - Not all Contractors are Born Equal

Florian DahmSenior Consultant in the Strategic Marketing Department, PERI

10:45

How Jobs-to-be-Done Guides a Successful Digitalization Strategy

Andreas BachmaierDigital Solutions Management, W&H Dentalwerk Bürmoos

11:45

Wrap-up

12:00

Lunch Break

13:00

Put Jobs-To-Be-Done Theory into Practice with Outcome-Driven Innovation, Part 2

Anthony W. UlwickFounder & CEO
Strategyn

13:30

ODI@Riwal

Mark VeldhoenOutcome-Driven Innovation Analyst, Riwal
Oliver RatschkaInnovation Strategist, Edizon

14:00

Panel 2: JTBD + ODI in B2C

14:00

Advertizing for Fisherman’s Friend with Jobs-to-be-Done

Chris GibsonGlobal Marketing, Fisherman's Friend
Petr SalzDirector of Business Development Europe
Strategyn

14:00

Creating an Entirely New Market by Solving Unmet Needs of the Existing Market

Este DigueCustomer Value & Innovation, Motus
Petr SalzDirector of Business Development Europe
Strategyn

14:00

Unleashing the Innovation Potential of Well-Established Healthcare

Jan Tatousek Innovation Strategy, Philips Research
Jennifer CaffarelClinical Research Scientist, Philips Research

15:00

Break

15:30

Identifying Underserved Needs for Growth

Karl-Heinz MayerDirector of Innovation Management, Eaton
Dietfried GlobocnikInnovation Strategist, Edizon

16:00

Breakout Session (simultaneous)

16:00

1. Strategy: How to Define the JTBD/Market for your Business Challenge?

16:00

2. Operations: How to Execute an ODI Project in Detail?

17:00

How to Implement Job-to-be-Done Thinking and Outcome-Driven Innovation in an Organization

Martin PatteraManaging Partner, Edizon

17:15

Wrap-up

17:30

End

“With Edizon we found the right partner to identify and quantify unmet customer needs in a structured way!”

Gerald SteinerVice President Digitalization
Voith Paper GmbH & Co. KG

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With speakers from the following companies

SUMMIT CONTACT

Manuela Gschwandegger

EVENT LOCATION MARCH 27, 2019

Schloss Schönbrunn Apothekertrakt
Meidlinger Tor
Grünbergstraße
1130 Vienna, Austria
Tel. +43 1 811130
www.schoenbrunnmeetings.com

EVENT LOCATION MARCH 28, 2019

Wolke 19 im Ares Tower
Donau-City-Straße 11
1220 Vienna, Austria
Tel: +43 1 263 98 73
www.eventwolken.at/de/wolke19

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

Office Vienna:
Schwindgasse 14/9
1040 Wien

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