Program

Check out our brandnew program 2021. Next year there will be two optional Pre-Summit sessions starting at 1 p.m. on March 24: Introductory Session and Practitioner Circle. Both sessions are optional and are included in the ticket price. A highlight on day 2 will be a "Live on stage ODI interview session" with Tony Ulwick.

March 24,
2021
March 25,
2021
Day 01
JTBD + ODI INTRODUCTORY SESSION
JTBD + ODI PRACTITIONER CIRCLE
13:00

Registration

Oliver Ratschka

Innovation Strategist, Edizon

Registration

Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn
Managing Partner, Edizon

13:30

Overview: The Power of Jobs-to-be-Done Theory

Case Study: Jobs-to-be-Done Theory and Outcome-Driven Innovation in Practice

Latest Developments in Jobs-to-be-Done Theory and Outcome-Driven Innovation

Discuss the Most Burning Challenges and Share Your Experience:

14:30

What Customer Inputs Make Innovation Predictable

Step 1: Define the Market with Job Executor and Job-to-be-Done
Step 2: Uncover the Customer’s Needs – Tied to the Job-to-be-Done

  • Digital Disruption and New Business Development
  • New Market Scouting
  • Innovation Ecosystem
  • Customer Needs Based Ideation with Ideation Triggers
  • Customer-Centric Organization
15:30

Break

15:45

How to Formulate a Winning Growth Strategy

Step 3: Quantify the Degree to which Each Need is Under/Overserved
Step 4: Discover Hidden Segments of Opportunity
Step 5: Use the Data Model to Formulate a Winning Growth Strategy

Q&A / Wrap-up

Wrap-up

17:30

End of Introductory Session

End of Practitioner Circle

Day 01
EVENING SESSION
18:00

Registration

18:30

Welcome and Opening

Gerald Steinwender, Martin Pattera

Managing Partners, Edizon

18:40

Keynote: Find New Revenue Streams - How do you quickly find attractive adjacent markets and new markets to pursue?

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

19:20

Answers to Your Challenges

Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn, USA; Managing Partner, Edizon

19:50

Wrap-up and Conference Outlook

20:00

Dinner

22:00

End of Day 1

Day 02
MAIN CONFERENCE
08:00

Registration

08:30

Introduction and Agenda

08:40

Framework: Put Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation

Martin Pattera

Managing Partner, Edizon

09:00

Keynote Discussion: Outcome-Driven Innovation Applied to Strategy – An Opportunity Driven Approach and Process to Strategy Development

Marco De Polo

Head Strategic Insights & Open Innovation, Roche Diabetes Care, USA

Dietfried Globocnik, PhDInnovation Strategist, Edizon

09:45

Panel: JTBD + ODI in Software and Insurance

09:45

How to Re-Invent Time Tracking Software - Managing data to understand the value of time

Unnur Ösp Á.

Design Strategy Lead, Tempo Software, Iceland

09:45

Quit Scratching the Surface! Human centered Innovation with Jobs to be Done and Outcome Driven Innovation

Tina Thron

Head of Customer Experience, Uniqa , Austria

10:30

Break

11:00

Panel: JTBD + ODI Practitioner Talk

11:00

Lance A. Bettencourt, PhD

Associate Professor, Neeley School of Business, USA

11:00

Dietfried Globocnik, PhD

Innovation Strategist, Edizon

11:00

Petr Salz

Director of Business Development Europe, Strategyn , Netherlands

11:45

Live on Stage Interview: Uncovering Needs of a Real Customer

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

12:15

Lunch Break

13:30

Keynote: The Jobs-to-be Done as a Guideline for Groundbreaking Innovation in the Building & Construction Industry

Robert Andexer

Head of Business Unit Door, Mayer & Co Beschläge, Austria

14:00 Breakout Session (simultaneous)

Looking for Innovation Opportunities in a Highly Commoditized Market

Katarzyna Kozmik

Marketing Manager, International Paper, Belgium

Petr SalzDirector of Business Development Europe, Strategyn , Netherlands

How Trends and New Technologies Drive New Business Development and Disruption

Lance A. Bettencourt, PhD

Associate Professor, Neeley School of Business, Texas

15:00

Interactive Break with Table Discussions

15:45

Keynote: Use Outcome Driven Innovation to Identify Gaps in Our Digital Customer Journey

Marcus Kohlbeck

Head of Product Management CEE Group, SMC Austria

16:15

JTBD Europe Award

16:45

Q&A, Wrap-up

17:00

End

“Outcome-Driven Innovation offered a whole new perspective on market definition, strategy building and innovation.”

Robert AndexerHead of Business Unit DOORS
Mayer & Co Beschläge GmbH

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With speakers from the following companies

SUMMIT CONTACT

Daniela Pfleger

EVENT LOCATION JUNE 15-16, 2020

ThirtyFive – Top of Vienna
Located in myhive TWIN TOWERS
Wienerbergstrasse 11
1100 Vienna
thirty-five.at

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

 

Office Vienna:
Co-Working Space Stockwerk
Pater-Schwartz-Gasse 11A
1150 Wien

 

Office Graz:
Co-Working zu Geidorf
Villefortgasse 11
8010 Graz

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