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Program

Check out our brandnew program 2021. This time there will be two optional Pre-Summit sessions starting at 1 p.m. on March 24: Introductory Session and Practitioner Circle. Both sessions are optional and are included in the ticket price. A highlight on day 2 will be a "LIVE ODI interview" with Tony Ulwick.

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March 24,
2021
March 25,
2021
Day 01
JTBD + ODI INTRODUCTORY SESSION
JTBD + ODI PRACTITIONER CIRCLE
13:15

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Oliver Ratschka

Innovation Strategist, Edizon

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Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn
Managing Partner, Edizon

13:30

Overview: The Power of Jobs-to-be-Done Theory

Case Study: Jobs-to-be-Done Theory and Outcome-Driven Innovation in Practice

Latest Developments in Jobs-to-be-Done Theory and Outcome-Driven Innovation

Discuss the Most Burning Challenges and Share Your Experience:

14:15

What Customer Inputs Make Innovation Predictable

Step 1: Define the Market with Job Executor and Job-to-be-Done
Step 2: Uncover the Customer’s Needs – Tied to the Job-to-be-Done

  • Digital Disruption and New Business Development
  • New Market Scouting
  • Innovation Ecosystem
  • Customer Needs Based Ideation with Ideation Triggers
  • Customer-Centric Organization
15:00

Break

15:15

How to Formulate a Winning Growth Strategy

Step 3: Quantify the Degree to which Each Need is Under/Overserved
Step 4: Discover Hidden Segments of Opportunity
Step 5: Use the Data Model to Formulate a Winning Growth Strategy

Q&A / Wrap-up

Wrap-up

16:30

End of Introductory Session

End of Practitioner Circle

Day 01
EVENING SESSION
16:45

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17:00

Welcome and Opening

Gerald Steinwender, Martin Pattera

Managing Partners, Edizon

17:10

Keynote: Discover Big Market, Disruptive and Ideation Opportunities

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

17:50

Answers to Your Challenges

Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn, USA; Managing Partner, Edizon

18:20

Wrap-up and Conference Outlook

18:30

End of Day 1

Day 02
MAIN CONFERENCE
08:15

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08:30

Introduction and Agenda

08:40

Framework: Put Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation

Martin Pattera

Managing Partner, Edizon

09:00

The Job-to-be-Done as a Guideline for Groundbreaking Innovation in the Building & Construction Industry

Robert Andexer

Head of Business Unit Door, Mayer & Co Beschläge , Austria

09:30

Panel: JTBD + ODI Packaging and Insurance

09:30

Co-Innovation Service Blended Methodologies to Support Food Brands in Launching Successful Products

Gabriele Molari, PhD

Ideation and Concept Development Manager, Tetra Pak, Italy

09:30

Quit Scratching the Surface! Human centered Innovation with Jobs to be Done and Outcome Driven Innovation

Tina Thron

Head of Customer Experience, UNIQA, Austria

10:15

Break

10:45

Panel: JTBD + ODI Practitioner Talk

10:45

Dietfried Globocnik, PhD

Innovation Strategist, Edizon

10:45

Petr Salz

Director of Business Development Europe, Strategyn , Netherlands

10:45

Anton Schilling

Managing Director, Pioneers.io, Austria

11:30

Keynote: Use Outcome Driven Innovation to Identify Gaps in Our Digital Customer Journey

Marcus Kohlbeck

Head of Product Management CEE Group, SMC Austria

12:00

Lunch Break

13:00

Keynote Discussion: Outcome Driven Innovation Applied to Strategy An Opportunity Driven Approach and Process to Strategy Development

Marco De Polo

Head Strategic Insights & Open Innovation, Roche Diabetes Care, USA

Dietfried Globocnik, PhDInnovation Strategist, Edizon

13:45 Breakout Session (simultaneous)

Best Practice Case from Petr Salz and One of His Clients

Petr SalzDirector of Business Development Europe, Strategyn , Netherlands

How Trends and New Technologies Drive New Business Development and Disruption

Lance A. Bettencourt, PhD

Associate Professor, Neeley School of Business, Texas

14:45

Break

15:15

Live Interview: Uncovering Needs of a Real Customer

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

15:45

Summary: How to Become Customer-Centric and Achieve Innovation Excellence

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

Martin PatteraManaging Partner, Edizon

16:15

JTBD Europe Award

16:45

Q&A, Wrap-up

17:00

End

“Outcome-Driven Innovation offered a new perspective on market definition, strategy building and innovation.”

 

Download the Case Study

Robert AndexerHead of Business Unit DOORS
Mayer & Co Beschläge GmbH

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daniela.pfleger@edizon-innovation.com
T +43 676 89 82 65 213

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