Program

Check out our brandnew program 2020. This year there will be two optional Pre-Summit sessions starting at 1 p.m. on March 25: Introductory Session and Practitioner Circle. Both sessions are optional and are included in the ticket price. A highlight on day 2 will be a "Live on stage ODI interview session" with Tony Ulwick.

March 25,
2020
March 26,
2020
Day 01
JTBD + ODI INTRODUCTORY SESSION
JTBD + ODI PRACTITIONER CIRCLE
13:00

Registration

Oliver Ratschka

Innovation Strategist, Edizon

Registration

Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn
Managing Partner, Edizon

13:30

Overview: The Power of Jobs-to-be-Done Theory

Case Study: Jobs-to-be-Done Theory and Outcome-Driven Innovation in Practice

Latest Developments in Jobs-to-be-Done Theory and Outcome-Driven Innovation

Discuss the Most Burning Challenges and Share Your Experience:

14:30

What Customer Inputs Make Innovation Predictable

Step 1: Define the Market with Job Executor and Job-to-be-Done
Step 2: Uncover the Customer’s Needs – Tied to the Job-to-be-Done

  • Digital Disruption and New Business
  • Development
  • New Market Scouting
  • Innovation Ecosystem
  • Customer Needs Based Ideation with Ideation Triggers
  • Customer-Centric Organization
15:30

Break

15:45

How to Formulate a Winning Growth Strategy

Step 3: Quantify the Degree to which Each Need is Under/Overserved
Step 4: Discover Hidden Segments of Opportunity
Step 5: Use the Data Model to Formulate a Winning Growth Strategy

Q&A / Wrap-up

Wrap-up

17:30

End of Introductory Session

End of Practitioner Circle

Day 01
EVENING SESSION
18:00

Registration

18:30

Welcome and Opening

Gerald Steinwender, Martin Pattera

Managing Partners, Edizon

18:40

Keynote: Outcome-Driven Ideation – Brainstorming with the End in Mind

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

19:20

Answers to Your Challenges

Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn, USA; Managing Partner, Edizon

19:50

Wrap-up and Conference Outlook

20:00

Dinner

22:00

End of Day 1

Day 02
MAIN CONFERENCE
08:00

Registration

08:30

Introduction and Agenda

08:40

Framework: Put Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation

Martin Pattera

Managing Partner, Edizon

09:00

Keynote Discussion: Outcome-Driven Innovation Applied to Strategy – An Opportunity Driven Approach and Process to Strategy Development

Marco De Polo

Head Strategic Insights & Open Innovation, Roche Diabetes Care, USA

Dietfried Globocnik, PhDInnovation Strategist, Edizon

09:45

Panel: JTBD + ODI in Mechanical Engineering and Software

09:45

Using Outcome-Driven Innovation to Identify Gaps in Our Digital Customer Journey

Marcus Kohlbeck

Head of Product Management CEE Group, SMC Austria

09:45

How to Re-Invent Time Tracking Software - Managing data to understand the value of time

Unnur Ösp Á.

Design Strategy Lead, Tempo Software, Iceland

10:30

Break

11:00

Panel: JTBD + ODI Practitioner Talk

11:00

Lance A. Bettencourt, PhD

Associate Professor, Neeley School of Business, USA

11:00

Eric Eskey

Managing Director, Strategyn, USA

11:00

Dietfried Globocnik, PhD

Innovation Strategist, Edizon

11:00

Petr Salz

Director of Business Development Europe, Strategyn, Netherlands

11:45

Live on Stage Interview: Uncovering Needs of a Real Customer

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

12:15

Lunch Break

13:30

Keynote: The Jobs-to-be Done as a Guideline for Groundbreaking Innovation in the Building & Construction Industry

Robert Andexer

Head of Business Unit Door, Mayer & Co Beschläge, Austria

14:00 Breakout Session (simultaneous)

Why Jobs-to-be Done Efforts Fail: Leading Change with an Outcome-Driven Program for Innovation

Eric Eskey

Managing Director, Strategyn, USA

How Trends and New Technologies Drive New Business Development and Disruption

Lance A. Bettencourt, PhD

Associate Professor, Neeley School of Business, Texas

15:00

Interactive Break with Table Discussions

15:45

Panel: JTBD + ODI in Food and Insurance

15:45

Co-Innovation Service - Blended Methodologies to Support Food Brands in Launching Successful Products

Gabriele Molari, PhD

Ideation and Concept Development Manager, Tetra Pak, Italy

15:45

Quit Scratching the Surface! Human-centered Innovation with Jobs-to-be-Done and Outcome-Driven Innovation

Tina Thron

Head of Customer Experience, Uniqa, Austria

16:15

JTBD Europe Award

16:45

Q&A, Wrap-up

17:00

End

“Outcome-Driven Innovation offered a whole new perspective on market definition, strategy building and innovation.”

Robert AndexerHead of Business Unit DOORS
Mayer & Co Beschläge GmbH

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With speakers from the following companies

SUMMIT CONTACT

Daniela Pfleger

EVENT LOCATION MARCH 25-26, 2020

ThirtyFive – Top of Vienna
Located in myhive TWIN TOWERS
Wienerbergstrasse 11
1100 Vienna
thirty-five.at

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

Office Vienna:
Schwindgasse 14/9
1040 Wien

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