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Program

To get an insight about the program, check out our program of the 2nd JTBD Summit Europe 2021.

We also plan to have two optional Pre-Summit sessions in 2022: Introductory Session and Practitioner Circle. Both sessions are optional and included in the ticket price. A "LIVE ODI Interview" with Tony Ulwick will also be a highlight in 2022 as well as the JTBD Award Europe ceremony.

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March 24,
2021
March 25,
2021
Day 01
JTBD + ODI INTRODUCTORY SESSION
JTBD + ODI PRACTITIONER CIRCLE
13:15

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Oliver Ratschka

Innovation Strategist, Edizon

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Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn
Managing Partner, Edizon

13:30

Overview: The Power of Jobs-to-be-Done Theory

Case Study: Jobs-to-be-Done Theory and Outcome-Driven Innovation in Practice

Latest Developments in Jobs-to-be-Done Theory and Outcome-Driven Innovation

Discuss the Most Burning Challenges and Share Your Experience:

14:15

What Customer Inputs Make Innovation Predictable

Step 1: Define the Market with Job Executor and Job-to-be-Done
Step 2: Uncover the Customer’s Needs – Tied to the Job-to-be-Done

  • Viewpoints on the Innovation Process
  • Know How to Execute It
  • Know How to Use the Data
  • Business Model Innovation / Ecosystem
  • Customer-Centric Organization
15:00

Break

15:15

How to Formulate a Winning Growth Strategy

Step 3: Quantify the Degree to which Each Need is Under/Overserved
Step 4: Discover Hidden Segments of Opportunity
Step 5: Use the Data Model to Formulate a Winning Growth Strategy

Q&A / Wrap-up

Wrap-up

16:30

End of Introductory Session

End of Practitioner Circle

Day 01
EVENING SESSION
16:45

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17:00

Welcome and Opening

Gerald Steinwender, Martin Pattera

Managing Partners, Edizon

17:10

Keynote: Discover Big Market, Disruptive and Ideation Opportunities

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

17:50

Answers to Your Challenges

Anthony W. Ulwick, Martin Pattera

Founder & CEO, Strategyn, USA; Managing Partner, Edizon

18:20

Wrap-up and Conference Outlook

18:30

End of Day 1

Day 02
MAIN CONFERENCE
08:15

Login

08:30

Introduction and Agenda

08:40

Keynote: Innovation Excellence – How to Put Customer-Centricity into Practice

Martin Pattera

Managing Partner, Edizon

09:00

The Job-to-be-Done as a Guideline for Groundbreaking Innovation in the Building & Construction Industry

Robert Andexer

Head of Business Unit Door, Mayer & Co Beschläge , Austria

09:30

Panel: JTBD + ODI Packaging and Insurance

09:30

Co-Innovation Service Blended Methodologies to Support Food Brands in Launching Successful Products

Gabriele Molari, PhD

Ideation and Concept Development Manager, Tetra Pak, Italy

09:30

Quit Scratching the Surface! Human centered Innovation with Jobs to be Done and Outcome Driven Innovation

Tina Thron

Head of Customer Experience, UNIQA, Austria

10:15

Break

10:45

Panel: JTBD + ODI Practitioner Talk

10:45

Dietfried Globocnik, PhD

Innovation Strategist, Edizon

10:45

Martin Pattera

Managing Partner, Edizon

10:45

Anton Schilling

Managing Director, Pioneers.io, Austria

11:30

Keynote: Use Outcome Driven Innovation to Identify Gaps in Our Digital Customer Journey

Marcus Kohlbeck

Head of Product Management CEE Group, SMC Austria

12:00

Lunch Break

13:00

Keynote Discussion: Outcome Driven Innovation Applied to Strategy An Opportunity Driven Approach and Process to Strategy Development

Marco De Polo

Head Strategic Insights & Open Innovation, Roche Diabetes Care, USA

Dietfried Globocnik, PhDInnovation Strategist, Edizon

13:45 Breakout Session (simultaneous)

Applying JTBD for alignment in organizations

Petr Salz

Director of Business Development Europe, Strategyn , Netherlands

Paul BieghsGeneral Manager Semicon & Marcom, Nitto Belgium NV, Belgium
Laurence VealeLead UX Designer, AIB, Ireland

How Trends and New Technologies Drive New Business Development and Disruption

Lance A. Bettencourt, PhD

Associate Professor, Neeley School of Business, Texas

14:45

Break

15:15

Live Interview: Uncovering Needs of a Real Customer

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

15:45

Summary: How to Become Customer-Centric and Achieve Innovation Excellence

Anthony W. Ulwick

Founder & CEO, Strategyn, USA

Martin PatteraManaging Partner, Edizon

16:15

JTBD Europe Award

16:45

Q&A, Wrap-up

17:00

End

“Outcome-Driven Innovation offered a new perspective on market definition, strategy building and innovation.”

 

Download the Case Study

Robert AndexerHead of Business Unit DOORS
Mayer & Co Beschläge GmbH

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