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Thanks for the great event. Very well organized, really useful and truly enjoyable!
Jan Tatousek (Philips Research)

It was beneficial for me and my team to have different insights from people having used the JTBD / ODI methodology.
Sebastien Nalin (WorthingtonIndustries)

Personally, I found the opportunity to listen and absorb the insight of others very inspiring and it reminded me that occasionally taking time out of the daily schedule can be quite refreshing.
Chris Gibson (Fisherman's Friend)

What is quite unique: the first steps of the ODI/JTBD method deliver an excellent basis for broader customer interviews, e.g. in remote & fragmented markets. The results are then analyzed by a clever segmentation method that indicate very likely business opportunities.
Paul Dietl (SKF Austria)

I really appreciated being part of the 1st JTBD SUMMIT.
Marcus Kohlbeck (SMC Pneumatik)

Congratulations for this very successful event. I'm very convinced of the ODI method and a happy client of Edizon. The program was tight but very interesting. I was able to make many new contacts and I was very positively impressed by the open and interested mindset of all participants.
Andreas Bachmaier (W&H Dentalwerk Bürmoos)

I could feel so much positive energy at this Summit and it was a feeling as „we can really change the world here“. This energy could be felt in any of the many talks that I had with the whole team from Edizon.
Edizon should be proud to be such a team of people with so much energy and positive mood. That is not what you can get in every company.
Manfred Handl (Liebherr-Transportation Systems)

So far, I have not experienced an innovation conference where so many representatives from different industries have expressed their conviction that the philosophy and practice presented on stage actually works in practice. The glow in the speakers' eyes was palpable and catching.
Dominik Bayerl (Wieland-Werke)

Review of the 1st JTBD Summit Europe

How can companies benefit from mutual learning when using Jobs-to-be-Done (JTBD) thinking to increase their growth? What challenges and best practices should be shared? Bringing experts and practitioners from different industries together in a dialogue was the aim of Edizon’s JTBD Institute when hosting the 1st JTBD Summit Europe 2019 in Vienna. And it was undoubtedly a great success: around 100 attendees from 13 (!) countries shared their knowledge and experiences during 1 ½ days from March 27-28, 2019.

 

Taking place in a historical building – the Apothekertrakt of the castle of “Schönbrunn” and opening with the famous Blue Danube Waltz, the first day was characterized by a get together and warmup. Attendees directed their innovation challenges to Anthony W. Ulwick, the founder of and mastermind behind Strategyn. Anthony W. Ulwick invented the Outcome-Driven Innovation® (ODI) process, a methodology to implement Jobs-to-be-Done thinking in a company’s innovation management.

 

For the second day the crowd moved to Ares Tower in the vibrant Donau City (with a great view over Vienna, Vienna’s highest buildings, the DC towers, and again the blue Danube river). The program was a diverse mixture of input on latest developments of JTBD & ODI theory from Anthony W. Ulwick and Martin Pattera, application reports from companies like Eaton, Motus and Voith Paper, and panel discussions with practitioners from B2B and B2C. Attendees got active in two breakout sessions and discussed strategy and operational matters. In the end Anthony W. Ulwick was awarded to the honorary president of the JTBD Institute Europe.

 

We are sure that the 1st JTBD Summit has gotten us one step closer to our vision: helping companies to uncover what their customers really want and spreading Jobs-to-be-Done thinking in European innovation management. We hope to see you next year at the 2nd JTBD Summit Europe March 25-26, 2020 in Vienna.

Presentations downloads

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1st JTBD SUMMIT EUROPE Program Slides
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Overview on Jobs-to-Be-Done and Outcome-Driven Innovation
Martin Pattera
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Put Jobs-To-Be-Done Theory into Practice with Outcome-Driven Innovation, Part1
Anthony W. Ulwick
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Challenge Industry 4.0: How to Make Digitalization Work in the Engineering Industry
Gerald Steiner
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Improving New Business Development at Borealis
Florian Schütz
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Using ODI and JTBD in Construction
Florian Dahm
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How Jobs-to-be-Done Guides a Succssful Digitalization Strategy
Andreas Bachmaier
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Put Jobs-To-Be-Done Theory into Practice with Outcome-Driven Innovation, Part2
Anthony W. Ulwick
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Creating an Entirely New Market by Solving Unmet Needs of the Existing Market
Este Digue
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Advertizing for Fisherman's Friend with Jobs-to-be-Done
Chris Gibson
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ODI@Riwal
Oliver Ratschka
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Unleashing the Innovation Potential of Well-Established HealthCare
Jan Tatousek, Jennifer Caffarel
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Identifying Underserved Needs for Growth
Karl-Heinz Mayer, Dietfried Globocnik
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How to Implement Jobs-to-be-Done Thinking and Outcome-Driven Innovation in an Organization
Martin Pattera
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SUM2019MIT

EVENT LOCATION MARCH 27, 2019

Schloss Schönbrunn Apothekertrakt
Meidlinger Tor
Grünbergstraße
1130 Vienna, Austria
Tel. +43 1 811130
www.schoenbrunnmeetings.com

EVENT LOCATION MARCH 28, 2019

Wolke 19 im Ares Tower
Donau-City-Straße 11
1220 Vienna, Austria
Tel: +43 1 263 98 73
www.eventwolken.at/de/wolke19

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

Office Vienna:
Schwindgasse 14/9
1040 Wien

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