Review 2019 | JTBD Summit

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Thanks for the great event. Very well organized, really useful and truly enjoyable!
Jan Tatousek (Philips Research)

It was beneficial for me and my team to have different insights from people having used the JTBD / ODI methodology.
Sebastien Nalin (Worthington Industries)

Personally, I found the opportunity to listen and absorb the insight of others very inspiring and it reminded me that occasionally taking time out of the daily schedule can be quite refreshing.
Chris Gibson (Fisherman’s Friend)

What is quite unique: the first steps of the ODI/JTBD method deliver an excellent basis for broader customer interviews, e.g. in remote & fragmented markets. The results are then analyzed by a clever segmentation method that indicate very likely business opportunities.
Paul Dietl (SKF Austria)

I really appreciated being part of the 1st JTBD SUMMIT.
Marcus Kohlbeck (SMC Pneumatik)

Congratulations for this very successful event. I’m very convinced of the ODI method and a happy client of Edizon. The program was tight but very interesting. I was able to make many new contacts and I was very positively impressed by the open and interested mindset of all participants.
Andreas Bachmaier (W&H Dentalwerk Bürmoos)

I could feel so much positive energy at this Summit and it was a feeling as „we can really change the world here“. This energy could be felt in any of the many talks that I had with the whole team from Edizon.
Edizon should be proud to be such a team of people with so much energy and positive mood. That is not what you can get in every company.
Manfred Handl (Liebherr-Transportation Systems)

So far, I have not experienced an innovation conference where so many representatives from different industries have expressed their conviction that the philosophy and practice presented on stage actually works in practice. The glow in the speakers’ eyes was palpable and catching.
Dominik Bayerl (Wieland-Werke)

Video Clips of the 1st JTBD SUMMIT EUROPE 2019

Anthony W. Ulwick (Strategyn) at 1st JTBD SUMMIT

Petr Salz (Strategyn) at 1st JTBD SUMMIT

Martin Pattera (Edizon) at 1st JTBD SUMMIT

Gerald Steinwender (Edizon) at 1st JTBD SUMMIT

Gerald Steiner (Voith Paper) at 1st JTBD SUMMIT

Florian Dahm (PERI) at 1st JTBD SUMMIT

Yasuko Ito (Mitsubishi Motor R&D Europe) at 1st JTBD SUMMIT

Chris Gibson (Fisherman's Friend) at 1st JTBD SUMMIT

Florian Schütz (Borealis) at 1st JTBD SUMMIT

Andreas Bachmaier (W&H Dentalwerk Bürmoos) at 1st JTBD SUMMIT

Marcus Kohlbeck (SMC Pneumatik) at 1st JTBD SUMMIT

Jan Tatousek (Philips Research) at 1st JTBD SUMMIT

Karl Heinz Mayer (Eaton Industries) at 1st JTBD SUMMIT

James Maclachlan (Coca–Cola) at 1st JTBD SUMMIT

Video by [filmriss.]

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Impressions of the 1st JTBD SUMMIT EUROPE 2019

Fotos © weinfranz

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Review of the 1st JTBD Summit Europe

How can companies benefit from mutual learning when using Jobs-to-be-Done (JTBD) thinking to increase their growth? What challenges and best practices should be shared? Bringing experts and practitioners from different industries together in a dialogue was the aim of Edizon’s JTBD Institute when hosting the 1st JTBD Summit Europe 2019 in Vienna. And it was undoubtedly a great success: around 100 attendees from 13 (!) countries shared their knowledge and experiences during 1 ½ days from March 27-28, 2019.

Taking place in a historical building – the Apothekertrakt of the castle of “Schönbrunn” and opening with the famous Blue Danube Waltz, the first day was characterized by a get together and warmup. Attendees directed their innovation challenges to Anthony W. Ulwick, the founder of and mastermind behind Strategyn. Anthony W. Ulwick invented the Outcome-Driven Innovation® (ODI) process, a methodology to implement Jobs-to-be-Done thinking in a company’s innovation management.

For the second day the crowd moved to Ares Tower in the vibrant Donau City (with a great view over Vienna, Vienna’s highest buildings, the DC towers, and again the blue Danube river). The program was a diverse mixture of input on latest developments of JTBD & ODI theory from Anthony W. Ulwick and Martin Pattera, application reports from companies like Eaton, Motus and Voith Paper, and panel discussions with practitioners from B2B and B2C. Attendees got active in two breakout sessions and discussed strategy and operational matters. In the end Anthony W. Ulwick was awarded to the honorary president of the JTBD Institute Europe.

We are sure that the 1st JTBD Summit has gotten us one step closer to our vision: helping companies to uncover what their customers really want and spreading Jobs-to-be-Done thinking in European innovation management. We hope to see you next year at the 2nd JTBD Summit Europe March 25-26, 2020 in Vienna.