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March 30-31, 2022
Vienna & Online

Review of 2022

See the review of the 3rd JTBD Summit and watch the official event movie down below.

Save the date: 4th JTBD Summit on March 29-30, 2023

The broad range of topics covered within the JTBD Summit really does ensure everyone is accommodated, regardless of their personal experience.

Lee Mason (Spirax Sarco)

JTBD is a new way to look at innovation, it seems obvious at first sight but there is a philosophy, mindset, methodology and new language behind. At the summit you could hear top practitioners applying JTBD thinking to real challenges.

Manuel Mazán (Telemática)

 

Congratulations: This was probably the most professional business event since the ‘new normal’ that I’ve ever seen… A fusion between remote and on-site, so for the first time the word ‘hybrid’ really applies. This is how Summit works in 2022. Great job.

Christian Artner-Yanni (Use Data To Lead)

Watch our official event movie of 2022

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Review of the 3rd JTBD Summit Europe

After last year’s virtual success and the on-site kick-off in 2019, this year’s 3rd JTBD Summit Europe 2022 on March 30 and 31 combined the advantages of both approaches in an interactive and smooth hybrid format. Around 50 participants attended online (via Hopin platform) and were characterized by a lively participation in the chat and during Q&A sessions. 70 participants attended on site and enjoyed the breathtaking view from the 35th floor of Vienna’s highest event location – the Thirty Five at the Wienerberg. 

 

The two different Pre-Summit Sessions on March 30 provided participants in Vienna with a compact introduction (and a refresher course for those with already more experience) into the power of Jobs-to-be-Done Theory and how to put this mindset into practice with Outcome-Driven Innovation®. After that, Martin Pattera, Managing Partner of Edizon and Anthony Ulwick, Founder & CEO of Strategyn revealed latest developments in the theory and methodology (keywords ecosystems, sustainability and market definition). The first day of the JTBD Summit ended with an amazing four-course meal served on the longest (and probably the prettiest) dinner table of Vienna, giving the participants the opportunity to network with other like-minded innovators.  

 

The main conference day was opened by a keynote from Professor Shahzad Ansari, who outlined not only the overriding topic of the 3rd JTBD Summit Europe, but also one of the most powerful trend topics in corporate strategies and strategic innovation: How to create business ecosystems and digital platforms.  

 

The rest of the day was a varied mixture of project experiences, panel discussions and new scientific findings. There’s not enough space to deep dive into all these great contributions, so we highly recommend checking out Jens Jacobsen’s graphic recordings to recall key points of the discussions. Also, we sincerely would like to thank all the amazing speakers for their contributions.  

 

All participants get the download code for the presentations and video recordings of all the keynotes down below.  

 

After a wealth of concentrated knowledge, new inspiration and (finally again!) networking during the breaks, the 3rd JTBD Summit Europe concluded with a celebratory presentation of the JTBD Award Europe, handed over by one of the jury members Karl-Heinz Mayer from Eaton Industries. The proud awardees are Philips Research (1st place), Liebherr Transportation Systems (2nd place) and Motus Corporation (3rd place). Congratulations to all the winners! 

 

Fully satisfied and with the feeling of having taken another step towards a more customer-centric (that means: people-centric) future for us, our clients and everyone interested in the great power of Jobs-to-be-Done and Outcome-Driven Innovation we are looking forward to the continuation of our successful event series. Hope to meet you again at the 4th JTBD Summit Europe on March 29-30, 2023 in Vienna and online! 

SPEAKERS

Shahzad AnsariProfessor of Strategy & Innovation /
University of Cambridge
Katharina A. F. LowinskiManagement Assistant, Department of Electrics/Electronics Development /
Volkswagen Commercial Vehicles
Michael HaßlbeckSenior Manager, Customer Products & Services /
MHP - A Porsche Company
Evgenia LitvinovaPrincipal UX Designer /
Roche Diagnostics
Marco De PoloGlobal Head Strategic Insights & Open Innovation /
Roche Diabetes Care
Michael PointnerGroup Portfolio Manager /
ROBEL Bahnbaumaschinen GmbH
Marko PrceManager, Engineering Performance & Innovation /
MHP - A Porsche Company
Jan TatousekDirector Research Product Management
Philips
Lee MasonKnowledge Systems and Process Manager /
Spirax Sarco
Sebastian BrenkAssistant Professor /
RWTH Aachen University
Petr SalzDirector of Business Development Europe /
Strategyn, LLC
Martin PatteraManaging Partner /
Edizon
Gerald SteinwenderManaging Partner /
Edizon
Dietfried Globocnik, PhDInnovation Strategist /
Edizon
Oliver RatschkaInnovation Strategist /
Edizon
Isabel TeuffenbachInnovation Strategist /
Edizon
Djordje PinterInnovation Strategist /
Edizon

Presentations downloads

Activate Downloads
Wrong Code!
1
3rd JTBD SUMMIT EUROPE Program Slides
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1
Challenges from Participants
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1
Introductory Session
Oliver Ratschka
Download
1
Practitioner Circle
Martin Pattera
Download
1
Practitioner Circle
Anthony W. Ulwick
Download View Video
1
Build a Market Portfolio – Find Sources of Revenue Growth in Core, Adjacent and New Markets
Anthony W. Ulwick
Download View Video
1
Create Business Ecosystems and Digital Platforms
Shahzad Ansari, PhD
Shahzad Ansari
Download View Video
1
Put Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®
Martin Pattera
Download View Video
1
weTravel – Creating a New Mobility Platform based on Jobs-to-be-Done
Katharina Lowinski, Michael Haßlbeck
Download View Video
1
JTBD + ODI Practitioner Talk
Petr Salz, Djordje Pinter, Isabel Teuffenbach
Download View Video
1
Towards Circular Business Models: Identifying Consumer Needs based on the Jobs-to-be-Done Theory
Sebastian Brenk
Download View Video
1
Developing a Customer-Centric Growth Strategy for Maintenance of Rail Systems
Michael Pointner
Download View Video
1
Live ODI Demonstration: Start an ODI Project with the Market Definition Canvas with the Example Webcam
Anthony Ulwick
Download View Video
1
Democratizing ODI Data in the Organization – How to Fuel Innovation with Evidence
Evgenia Litvinova
Download View Video
1
How to Implement Customer-Centricity in an Organization
Marco De Polo, Jan Tatousek, Dietfried Globocnik
Download View Video
1
Customer-Centric Product Management with Simple Variance
Marko Prce, Soleiman Latif
Download View Video
1
Innovate Inside the Organization – Internal ODI
Lee Mason, Petr Salz
Download View Video
1
All Graphic Recordings
Jens Jacobsen
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E-Mail: info@edizon-innovation.com

 

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