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Speakers

Get to know more about our keynote and track talk speakers as well as our leading innovation experts. We're actually looking for speakers and if you as a corporate are interested in participating as a speaker at the 4th JTBD Summit Europe, please contact us.

MAIN SPEAKER

Anthony W. Ulwick Founder & CEO /
Strategyn, LLC

Put Jobs-To-Be-Done Theory into Practice with Outcome-Driven Innovation

Tony Ulwick takes Jobs Theory and the Outcome-Driven Innovation process to the next level. He explains disruptive innovation and 4 other growth strategies through a Jobs lens and introduces new ideas, tools and templates that can be used to achieve predictable growth. Learn how to replace luck with a predictable innovation process. 

CV and special competences

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.

 

Early in his career as a product engineer, he experienced a big disappointment: for 18 months he put his heart and soul into creating a product that failed in the market. This set him on a Mission to identify the metrics that customers use to judge the value of new products. He studied and tried out many new tools that looked promising, including voice of the customer, quality function deployment (QFD), TRIZ, Six Sigma, and conjoint analysis. His breakthrough was that he could apply Six Sigma principles to innovation if he studied the process that people were trying to execute when they were using a product or service, rather than studying the product itself.

 

In 2000 he introduced ODI and his research and segmentation techniques to Harvard Business School professor Clayton Christensen, who called the process the customer was trying to execute, the “job” the customer was trying to get done.

 

He is the author of What Customers Want (McGraw-Hill) and numerous articles in Harvard Business Review and Sloan Management Review. His latest book is Jobs-to-be-Done Theory to Practice.

https://strategyn.com/tony-ulwick/ LinkedIn

SPEAKERS

These were the incredible speakers of 2022. Are you interested in speaking at the 4th JTBD Summit on March 29-30, 2023? Contact us to get more information.
Shahzad AnsariProfessor of Strategy & Innovation /
University of Cambridge

Speaker profile:

Shahzad Ansari is a Professor of Strategy and Innovation at Judge Business School, University of Cambridge, Director of the MPhil ISO program, and Professorial Fellow of St Edmund’s College. He holds a PhD from University of Cambridge. He serves on the Editorial Boards of several leading FT-50 Journals where he has also published various articles. His research interests include technological and management innovations, platforms and ecosystems, new market development and many more.

LinkedIn
Katharina A. F. LowinskiManagement Assistant, Department of Electrics/Electronics Development /
Volkswagen Commercial Vehicles

Speaker profile:

Thanks to her background in engineering as well as business administration, Katharina has been able to gain experience in developing innovative business models for 3 years at Volkswagen Commercial Vehicles. Part of her mission is to create an internal innovation friendly environment in her department. She focuses on development and application of innovation processes not only in the Volkswagen innovation management but also during her studies at RWTH Aachen and Collège des Ingénieurs. Katharina is currently leading together with Michael Haßlbeck a corporate startup within the Volkswagen Group. At the JTBD Summit she will give insights of her experience establishing highly dynamic start up projects in the structures of a large, DAX-listed company.

LinkedIn
Michael HaßlbeckSenior Manager, Customer Products & Services /
MHP - A Porsche Company

Speaker profile:

Michael has over 10 years experience in innovation management consulting and is currently leading a department with around 20+ people. His team helps clients to find the fastest way from idea to business by minimizing the investment risk and increasing the probability of innovation success. Michael is currently leading together with Katharina Lowinski a corporate startup within the Volkswagen Group and is willing to share their insights applying ODI™ in such an environment.  In addition he is working with Edizon on new approaches for product management and complexity management.

LinkedIn
Evgenia LitvinovaPrincipal UX Designer /
Roche Diagnostics

Speaker profile:

Evgenia is a passionate User Experience (UX) designer with a background in software engineering and research. Together with her colleagues from Customer Experience and Solution Design group, she brings the voice of customers to the core of Roche Diagnostics decisions by designing and enabling a seamless experience across Roche’s portfolio of products and services. In the past 1.5 years, Evgenia has been facilitating implementation of ODI™ driven decision making in different teams at Roche Diagnostics. 

Marco De PoloGlobal Head Strategic Insights & Open Innovation /
Roche Diabetes Care

Speaker profile:

Marco De Polo is leading Roche’s Global Strategic Insights & Open Innovation team and has over 18 years of experience in the Diabetes Care business. Marco has developed and launched several Insulin Delivery Products over the year and spent 6 years in San Francisco, building up Roche’s Incubator with the goal of identifying new growth opportunities, developing and validating new business models. Over the past 3 years, Marco’s team established and implemented new approaches, tools and techniques at Roche Diabetes Care to accelerate important business decisions.

LinkedIn
Michael PointnerGroup Portfolio Manager /
ROBEL Bahnbaumaschinen GmbH

Speaker profile:

Michael has extensive work experience of over 14 years in strategic and operative product / portfolio management with a strong medical device background. Additionally, he has recently graduated his master studies in “Digital Transformation”. He has been familiar with JTBD theory for many years. At the moment, Michael is Group Portfolio Manager at ROBEL Bahnbaumaschinen GmbH which is a part of the Plasser & Theurer Group. In this organization, he is responsible for providing innovative approaches to better understand the customer’s problems and strategic orientation for the company strategy as well as for the innovation roadmap of the ROBEL Group. At ROBEL he also works on expanding and professionalizing the product management team.

LinkedIn
Marko PrceManager, Engineering Performance & Innovation /
MHP - A Porsche Company

Speaker profile:

Marko has over 8 years experience in R&D management consulting. Marko holds a master’s degree in Automotive Management and focuses on R&D process and product complexity optimization. He is leading together with Edizon the development of a new tool supported approach to build transparency from customer needs to product variants. He will share insights, how to create a customer-centric product portfolio and optimize the amount of product variants in consideration of internal stakeholder needs.

LinkedIn
Jan TatousekDirector Research Product Management
Philips

Speaker profile:

Jan Tatousek is responsible for Business Development at Philips Research, the corporate innovation hub of the Netherlands-based multinational healthcare technology company. As an advanced user, he has already applied JTBD thinking on a multitude of topics in healthcare-related research, from medication adherence and patient engagement to population health management and care programs for patients with chronic conditions. JTBD thinking and Outcome-Driven Innovation are essential tools for Philips that make it possible to have the customer decide about innovation priorities.

LinkedIn
Lee MasonKnowledge Systems and Process Manager /
Spirax Sarco

Speaker profile:

Lee has over 14 years’ experience in product development and portfolio management roles, and is now Knowledge, Process and Systems manager for a FTSE50 Company, Spirax Sarco Engineering Plc. He is responsible for supporting Vitality growth and innovation and promotes Engineering Excellence by identifying, protecting and sharing of knowledge and intellectual property. Working with Petr, Lee has applied ODI internally to the business, in order to determine the needs and priorities for a new product introduction process.

LinkedIn
Sebastian BrenkAssistant Professor /
RWTH Aachen University

Speaker profile:

Sebastian Brenk is a postdoctoral researcher at the Technology and Innovation Management Institute at RWTH Aachen University, where he completed his Ph.D. in researching Open Value Creation and Business Model Innovation. In his research projects with companies like Ford, Adidas, Vestel, Deutsche Telekom, SAP, etc., he studies the leadership, organizational structures, and methods that facilitate business model innovation in ecosystems to explore and exploit new digital technology domains such as Industry 4.0, Internet of Things, Blockchain, and Artificial Intelligence.

Petr SalzDirector of Business Development Europe /
Strategyn, LLC

Speaker profile:

Petr is the Director of Business Development of Strategyn, Europe. He has more than 25 years of marketing and innovation experience. In his role as innovation advisor, Petr has assisted leading Dutch companies including Philips, DSM and Microsoft in their quest to create new products and services that effectively address needs of their customers. Prior to joining Strategyn, Petr held senior marketing and sales positions at global industrial corporations. Petr holds a degree in physics from the University of Leiden.

LinkedIn
Martin PatteraManaging Partner /
Edizon

Speaker profile:

Martin is Managing Partner of Edizon Innovation GmbH, an international consultancy for customer-centric strategies and for product, service and business innovation. Martin studied Business Administration at the Vienna University of Economics and Business Administration. He has been a project leader in a variety of innovation projects and has industry expertise in the areas of medical technology, information technology, financial services, engineering, construction, steel, paper, energy and tourism.

LinkedIn
Gerald SteinwenderManaging Partner /
Edizon

Speaker profile:

Gerald is the founder of and a Managing Partner at Edizon. Gerald holds a master’s degree in process engineering and business administration from the Graz University of Technology. He has more than 20 years of experience as a project leader in the fields of innovation management, R&D, and strategic business development. He is member of PDMA and founder and member of the board of PFI – Platform for Innovation, a non-profit organization that fosters an exchange of experiences and collaboration in the field of innovation management.

LinkedIn
Dietfried Globocnik, PhDInnovation Strategist /
Edizon

Speaker profile:

Dietfried is an Innovation Strategist and Head of Consulting Service Development at Edizon. He is responsible for empirical research activities, data analysis, project management and service development.
Dietfried holds a master’s degree in business administration and received his PhD in social science (innovation management) from the University of Graz. He works as a researcher and university lecturer in the field of innovation marketing and is also the author of two books.

LinkedIn
Oliver RatschkaInnovation Strategist /
Edizon

Speaker profile:

Oliver is Innovation Strategist at Edizon. His focus is on qualitative and quantitative market research at the front end of innovation, including product and concept testing. Oliver has more than 15 years of experience in market research and has held key positions at Philips Speech Recognition Systems, in the Market and Consumer Research Department at the University of Applied Sciences Wiener Neustadt, at the Nielsen Company, and at Nielsen International Services.

LinkedIn
Isabel TeuffenbachInnovation Strategist /
Edizon

Speaker profile:

Isabel Teuffenbach is Innovation Strategist at Edizon. Her focus is on qualitative approaches of market research. Isabel studied business administration at the Karl Franzens University in Graz with a focus on banking & finance and personnel, information and organizational management. Her diploma Thesis was awarded with the “Alpen-Adria-Wissenschaftspreis”. Since her first experiences in social research Isabel has worked for several years in the realization of numerous market research projects (qualitative and quantitative) and gained experience in different areas (FMCG, Automotive, Pharmaceuticals).

LinkedIn
Djordje PinterInnovation Strategist /
Edizon

Speaker profile:

Djordje Pinter is Innovation Strategist at Edizon. His focus is on quantitative data analysis, innovation management and long-term innovation strategies, as well as corporate foresight.
Djordje holds a diploma in business administration with psychology as a minor subject from the University of Mannheim and is about to complete his PhD at the Technical University of Vienna within the fields of corporate foresight and innovation management. Djordje was a researcher and guest lecturer at various scientific institutions. He is editor of an anthology, author of book articles and articles for scientific journals and international conferences.

LinkedIn

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SUMMIT CONTACT

Daniela Reisinger

Edizon Innovation GmbH

 

Franz-Kollmann-Strasse 4
3300 Amstetten

T +43 5 01430 30
E-Mail: info@edizon-innovation.com

 

Office in Vienna and Graz

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