Formerly known as Strategyn iip, we uncover true customer needs, quantify potential for value creation and create growth strategies that deliver predictable success.
More events about JTBD you find in our JTBD Institute Europe.
We have an exceptional two-decade track record helping companies reinvent underperforming products, successfully discover and enter new markets, and build and implement companywide innovation programs.
Our patented innovation process, Outcome-Driven Innovation® (ODI) puts the popular Jobs-to-be-Done innovation theory into practice. With ODI we invented a customer centric, data-driven innovation process with a success rate of 86%.
Outcome-Driven Innovation® (ODI), is effective because it is:
For more information about Edizon: www.edizon-innovation.com