The JTBD SUMMIT highlights current challenges of Innovators.
The Main Topic of 2024 is: "Transforming a Business towards Customer-Centricity"
Discover the topics of the last JTBD Summit down below and take a look at the full program here:

01 Discover Opportunities and Growth Strategies

How to discover opportunities for value creation in the market based on the jobs-to-be-done.
How to position and improve your existing products.
What new offers are needed to fill the gaps in your product/service portfolio.
Which long-term strategy should be pursued to create value that will resonate with your customers.

01 Create Business Ecosystems and Digital Platforms

How to uncover market ecosystems based on the jobs-to-be-done and job executors.
How business ecosystems are aligned to create value based on true customer needs.
How to address different job executors with a digital solution platform.

01 Create Disruptive Business Model Innovations and Digital Transformation Strategies

How overserved customer needs define potential for disruption based on the jobs-to-be-done.
How to get a needs-based market segmentation that drives the business model generation.
How to get digital transformation strategies that create value that will resonate with your customers.

01 Define Sustainable Innovation

How to find potential for sustainable innovation based on jobs-to-be-done.
How to define sustainable innovation strategies that are focused on value creation and based on real customer needs.

01 Define a Jobs-to-be-Done Modular Product Architecture

How a needs-based market segmentation reveals under- and overserved segments.
How a needs-based market segmentation defines multiple product/service strategy.
How a modular product architecture can be defined based on Jobs-to-be-done.

01 My Business Challenge

We are looking forward to your business challenge. Send us your questions before the event, if possible.


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Edizon Innovation GmbH


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3300 Amstetten

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